We design the one to deliver on the other — so the promise you make is the one you keep.
Three disciplines. One organization.
You get the organization you design for. By intent, or by accident.
Brand strategy and business strategy set where you want to go. Organization design creates the conditions to make it real. Together, they shape the culture you become — intentionally, not accidentally.
This kind of alignment takes root in organizations that understand they're part of something bigger — a community, a customer base, an ecosystem — and that lasting success means contributing to that whole, not extracting from it.
We're not for organizations whose success comes at the expense of everyone around them.
We take a systems perspective, working across brand strategy, business strategy, and organization design to align leaders, shape intentional culture, and deliver on the promise our clients make.
Decades of watching organizations work hard at brand, strategy, and structure as if they were three different problems — and watching the seams between them quietly undo even the best work.
We started Loam to focus on work we love and deliver a set of services built for local impact. The integration. The through-line. The work of making sure the brand a leadership team commits to is the organization they actually become — and the culture that comes with it.
We work with growth-stage and mid-market organizations — across for-profit, nonprofit, mission-led, and impact-driven sectors.
Cam spent his career across Deloitte, Wipro Digital, and Landor, mostly with global Fortune 500 companies. He started Loam to work differently, and closer to home — with smaller organizations, in his own community, where the work could have local impact. He saw an opportunity in this market to use organization design to deliver on brand and business strategy — all three working in concert.
Before consulting, Cam spent five years in professional kitchens. Classically trained, eventually leading teams. It was his first experience of organization design and culture, and it still shapes how he thinks about both. Outside of Loam, he's playing lacrosse, cooking, or somewhere outside with his two boys. He has a Master's in Organization Development.
Sally trained as a cultural anthropologist before earning a second degree in design and co-founding The Arris Group, an award-winning interior architecture and design firm in Northeast Ohio. She spent years leading cross-disciplinary teams through transformations and organizational redesigns at Fortune 100 and 500 companies. She started Loam with Cam to bring that work to a different scale — closer to home, with organizations ready to be designed on purpose. She kept arriving at one insight along the way: organizations work the way bodies do. When purpose is clear, the system self-organizes. When something is off, the pain shows you where to look.
Sally's training as an anthropologist still shapes how she works — watching first, asking what's actually going on, designing from what she finds. Outside of Loam, she's gardening, on a road trip, or visiting family in San Francisco, Sedona, or Florida — usually with Bella Luna, her Carolina Dog and free spirit on every level. She's a Gestalt-certified coach, faculty at the Gestalt Institute of Cleveland, and a certified Biomimicry Specialist.
If you're ready to design your organization with intent, we'd like to hear from you.
